Joico DEFY DAMAGE PROTECTIVE SHAMPOO 10.1 oz Plumping Lipstick helping fine lines and wrinkles

helping fine lines and wrinkles to appear diminished

UV Filters help protect hair against drying effects of the sun

- Magnesium Sulfate: Commonly known as Epsom salts

Avocado Oil: plant oil rich in oleic acid

Papaya enzyme and the optimal dose of glycolic acid to help deeply cleanse

Joico DEFY DAMAGE PROTECTIVE SHAMPOO 10.1 oz Plumping Lipstick helping fine lines and wrinklesBenefits 80% less breakage* 5X stronger hair* You want to maintain over 90% of color vibrancy** See results after the very first use Leaves hair soft, shiny, and healthy Decadently rich lather for a luxurious cleansing experience Gently sloughs away dirt and debris without roughing up the hair cuticle *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs. a non conditioning shampoo **After